Coors Light Limited edition cans

PROBLEM: Coors Light was launching two new can designs. One called "Shatter" for the spring. The other was called "Splash" and launched in the summer. We were tasked with creating work to get the attention and focus on these unique limited edition cans. SOLUTION: We created unique videos that brought to life the designs of the cans at the macro level in a fantastical way. We didn't show the cans until the end of the spot putting more intrigue and focus on the design itself. We also created out of home ads tying back to the concept and seasonality of each design.

This was the :15 spot to launch the new shatter can design, giving the sense of breaking our of winter for the can's spring release.

We created out of home that continued that feeling of breaking out of winter for the cans spring launch.

This concept was created to bring the breaking out of winter concept to life.

Another concept that we explored was using light projections during hockey game intermissions to continue the theme of breaking out of winter and into this new can design. We started with the original Coors Light logo than smashed it with the new Coors Light can to reveal the new design.

Once the summer hit we launched a new :15 for the summer limited edition can called the "Splash" can.

These are OOH designs to highlight the new "Splash" can. One is generic while the others are unique to the city that they we're going to be placed in (Baltimore, Boston, Chicago, & Los Angeles.)

↑Back to Top