Merrick: Dogs are in charge

PROBLEM: People treat their dog's like family but when it comes to buying their food people don't always choose the highest quality products. SOLUTION: We showed dog owners who really runs the show with our 'Dogs are in Charge' campaign. We used real clips of dogs actually being in charge and that's why you should serve them what they really want, delicious and nutritious Merrick dog food.

This is the :30 spot for Merrick's dry food as part of the 'Dogs are in Charge' campaign.

This is the :30 spot for Merrick's wet food as part of the 'Dogs are in Charge' campaign.

RUN FOR HOME ACTIVATION PROGRAM

We created the "Run for Home" program. An initiative which partners dogs with the best running buddies out there. High School Cross Country teams. The program was beneficial not just for the dogs but the teams as well. It created a wildly successful adoption rate and helped show that Merrick is more than just a dog food brand.

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