Merrick RUN FOR HOME

PROBLEM: Lots of dog food brands donate money and sponsor adoption events for animal shelters, but Merrick tasked us with doing something more impactful. SOLUTION: We created the "Run for Home" program. An initiative which partners dogs with the best running buddies out there. High School cross country teams. The program was beneficial not just for the dogs but the teams as well. It created a wildly successful adoption rate and helped show that Merrick is more than just a dog food brand.