In print we highlighted the unique texture of the diamond quilted pattern, makes me sleepy.
This was one of many banner layouts created to promote the CPX grip.
Golf Pride CPX
PROBLEM: Golf Pride wanted to launch their new CPX grip in a way that resonated with golfers of all skill levels and showed that your grip is more than just handle on your club. SOLUTION: We started by doing something most golf companies don’t do, we were honest. Golf is hard. So with our tagline “A Soft Grip For a Hard Game,” we decided to focus on the one thing that every golfer from Tiger Woods to a weekend amateur has to deal with, their inner monologue. We showed golfers that the way to settle their mind was through comfortable hands. With over 95 million media impressions, and every sales goal smashed, it was Golf Pride’s largest launch to date.