Golf Pride Respect The Grip

PROBLEM: Golf grips are looked at as just a handle and not a valuable piece of golf equipment. SOLUTION: Golf Pride has always been a quiet leader in the grip category but for their first ever brand campaign that was over. We told people it was time to "Respect the Grip." It's in your hand on every shot, it's the sole connection between you and the club, it's the most important piece of equipment in your bag, and we're tired of being humble about it.