Golf Pride: Reverse Taper

PROBLEM: Golf Pride wanted to highlight their revolutionary new reverse taper putter grip shape in a way that would focus the attention on the importance of the hands connection to the grip. SOLUTION: We decided to add drama to the most important split second in golf, the moment your club face makes contact with the ball. After that it's out of your hands (no pun intended).

This is the :30 director's cut "Own the Moment" spot for Reverse Taper. Created by director Matt Bieler.

A second version of the spot.

Need an extra :15 back? Here's the :15 version.

Here is the :06 version for pre-rolls and social.
We also highlighted the reverse taper shape in print.
We created special limited edition packaging that we shared with golf influencers and media members before the launch.
The photography we captured wasn't bad either.
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