MILLER LITE: #ItsMillerTime Awards

PROBLEM: Miller Lite was considered just another light beer brand without a loyal customer base. With summer approaching we wanted to show the world how wrong that perception was. SOLUTION: We wanted to celebrate our fans with the first every live social award show on Memorial Day weekend. We posted award categories on twitter and as the submissions came in we chose winners, sent them beer koozie trophies, received back acceptance speeches and owned the conversation the entire holiday weekend. We took Miller Lite from the #3 beer brand on twitter to #1, and even won some awards of our own.