Vaulted: Because Gold

PROBLEM: A small up and coming gold investing app (Vaulted) needed to breakthrough their category of investing apps and get people to invest in gold through their app. SOLUTION: We wanted to show the world how important gold is and has always been through our favorite historical gold figure, King Tut. As a hilarious and fun spokesperson we changed the tone and conversation in the investing space. The ad went on to win best in show at the American Advertising Federation in 2025.