PROBLEM: Oreo wanted to keep the momentum rolling from there 100 year anniversary campaign and continue the idea for 100 days of summer. SOLUTION: As an intern at DraftFCB New York, I was tasked with using Oreo cookies to describe a current event that occurred that day, each day, for 100 days. I created the idea for the Mars Rover, as well as some others that didn't make the cut. The campaign went on to win a ton of awards, including: * Cannes Lions Awards - Cyber Lions - Grand Prix * Cannes Lions Awards - PR (Consumer Goods) - Gold Lion * Cannes Lions Awards - Direct (Fast-Moving Consumer Goods) - Silver Lion * Cannes Lions Awards - Promo & Activation (Best Use of Social) - Bronze Lion * CLIO Awards (Gold) - Social Media * CLIO Awards (Silver) - Content & Contact * CLIO Awards (Bronze) - Engagement * IAB MIXX Award (Gold)- Social Marketing * Facebook Studio Awards - Blue Award (Best in Show) * Effie Awards (Gold) - Snacks, Desserts, Confections * Effie Awards (Silver) - Small Budgets, Products * Effie Awards (Bronze) - Brand Experience * Webby Awards - Best Food & Beverage Website - Finalist
