Papatui: TAKE BETTER CARE

PROBLEM: Men's Care is treated as taboo amongst guys. They'll talk about anything except how to properly take care of their skin. We needed to fix that. SOLUTION: We launched the Papatui brand and the 'Take Better Care' campaign to change the conversation. Using Dwayne 'The Rock' Johnson as the voice and founder, we spoke to guys naturally and allowed him to be the voice to let guys know that it's ok to talk about your skin. We leaned into real guys and real situations to show them that skincare isn't a dirty word. With premium but relatable visuals and content we turned Papatui into the #1 growing men's care brand in the category and a significant player in the Men's Care space in Walmart and Target.

BRAND

This is a :30 brand spot introducing and highlighting Papatui.

These are example of digital display ads highlighting some of Papatui's products.
TATTOO

This is a spot highlighting some of Papatui's tattoo care products.

This is an example of a paid social carousel highlighting Papatui's tattoo balm.
FACIAL SCRUB

This is a spot highlighting Papatui's exfoliating face scrub.

FULL BODY DEODORANT SPRAY

This is a spot highlighting Papatui's full body deodorant spray.

This is a social content piece for Dwayne Johnson's social channel where we took the full body deodorant spray out on the streets of Chicago to the Lollapaloza music festival.
This is a social content piece for Dwayne Johnson's social channel where we took the full body deodorant spray out to people to try on Oak Street beach in Chicago.
This is an example of a paid social content we ran for the full body deodorant spray.
BACK TO SCHOOL
This is a back to school social content piece for Dwayne Johnson's social channel where we surprised the Miami Hurricanes Football program with Papatui gift and travel packs.
This is a back to school social content piece for Dwayne Johnson's social channel where we surprised all of Wake Forest's fall sports programs with Papatui gift and travel packs.

This is a social content piece for Dwayne Johnson's social channel where we went to the University of Wisconsin on the first college football game day of the year and surprised students with Papatui products.

This is an example of a paid social post we ran for back to school.
This is an example of some digital display ads we ran for back to school highlighting our facial scrub.
HOLIDAY

This was a teaser social post for Papatui's holiday gift packs.

This was a paid ad for Papatui's Walmart Holiday products.

This was a paid ad for Papatui's Target's Holiday products.

This was a paid social ad for Papatui's target gift sets.

This was a social carousel post highlighting Papatui's holiday gift sets.
This was a social carousel post highlighting Papatui's holiday gift sets.
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