For OOH we created vintage rock and roll style wheat pastings that we placed around our different markets.
PiNS That's How We Roll
PROBLEM: In our modern world connections happen digitally in a superficial way. We needed to show people that at PiNS your connections will mean more when they're in person. SOLUTION: Through retro, coloring, music and graphics we showed people that we have our own version of their digital connections happening in real life. And its way better. We go trending here too, our influencers actually have followers, and swiping right is a little bit more exciting. That old school fun without your phone or tablet from the past that people dream about isn't dead. It still lives inside of PiNS.