Smithfield: FOR THE LOVE OF MEAT

PROBLEM: At the time, the world was telling everyone not to eat meat. Worse yet, if you did eat meat, you should feel bad about it. We needed to change that. SOLUTION: At Smithfield we said F*#! THAT. If you want ribs for a late night snack, do it. Through exaggerated meat-eating situations and scenarios, we showed meat eaters everywhere, that not only should you eat what you love, but there’s a brand who has your back.

HOLIDAYS

A :30 spot showed meat lovers that the magic of the holidays isn't lost if you know what to put under the tree.

We created a longer form social video spoofing the Hallmark Holiday movies, to show people what true love looks like.

HALLOWEEN

For Halloween we created a short form horror movie to show what really gives meat eaters nightmares.

We continued the tradition the next year by cutting our meat with the best horror movie weapons of all time.

SUMMER GRILLING

This :30 spot for summer grilling showed people that sometimes a bag of trail mix just wont cut it.

We brought floating grills to a popular river tubing area and gave people the food they actually wanted for their day on the river.

MARCH MADNESS

We made social content for March Madness that shows picking a bracket is impossible but eating what you love is easy.

BREAKFAST

We created a :30 spot for our breakfast portfolio proving that if your breakfast needs a straw you're doing it wrong.

SOCIAL

On social we told meat eaters that no one should put their meat love in the corner.

When you love meat a boring Pinterest style recipe wont do. So we brought the excitement of making a meal with the meat you love.

Every week on social we were bringing reminders of what meat love looks like in visually engaging ways.

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