Smithfield Premium Bacon

PROBLEM: As part of the "For The Love of Meat" campaign, Smithfield tasked us with promoting their new premium bacon in a way that bacon lovers would resonate with. SOLUTION: We created two spots which put an exaggerated spin on how much people care about their bacon. From a kid who could get a job as a bacon sommelier, to our spokesperson Barry thinking bacon could be on the big screen, we showed that not all bacon is equal. Not when Smithfield premium bacon is an option.