Verizon 3X MVP

PROBLEM: Verizon tasked us with making them a huge part of the conversation during the NBA All-Star week. SOLUTION: We partnered with Kevin Hart and created a social media campaign that followed Kevin on his quest to become a 3X NBA Celebrity All-Star Game MVP. We released a new episode each day through Kevin Hart and Verizon's social media channels creating buzz around Kevin's quest at becoming a 3X MVP with the help of Verizon products and their network. The campaign resulted in almost 15 million Facebook and Youtube views, 473,000 video engagements (Likes, Shares, and Comments) and an estimated 92 million Twitter impressions.

This is the first episode of the six part series which tells the story of Kevin Hart's quest to become an 3X All-Star MVP.

In the second episode Kevin confronts the biggest challenger to his 3X MVP award, Ne-Yo.

Kevin's training gets derailed by an injury to his petabula in the third episode.

In the fourth episode Kevin's training gets back on track on with a miraculous recovery.

NBA guard Doug Christie coaches Kevin before the big game in episode 5.

In the sixth and final episode, Kevin comes up short and has to face some tough questions.

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