Smithfield Say No to Turkey

PROBLEM: Turkey is the go to food that sits at the center of everyone's Thanksgiving table. We were tasked with getting people to switch to ham. SOLUTION: We decided to create anti-turkey PSA's to remind people of how awful turkey really is. In a fun and low budget style (to create the look and feel of old 90's PSA's) we told people about the dangers of turkey with a simple yet delicious solution. Smithfield spiral hams.

Reason #1 turkey sucks: your fist up their butt.
Need another reason? How 'bout you have to dip it in your other foods just for some flavor.
And who wants to risk a finger for Uncle Dave?
And finally at least it's fun to play with.
Banners helped continue our warnings online.
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